The logo will feature in advertising for the first time this weekend, as part of Virgin Media’s promotion of TiVo, its next generation TV service, and will be seen across much of the company's new marketing communications.
Designed to reflect the company’s great British heritage, the infinity symbol will now include a stand-out Union flag combined with the iconic Virgin logo.
Executive Director of Brand and Marketing Communications, Jeff Dodds, said: “At Virgin Media, we’re extremely proud of our British heritage and wanted to find a way to symbolically remind people about all the fantastic things about our nation. With Britain celebrating the Queen’s Diamond Jubilee and hosting the Olympic Games next year, we believe there is no better time to show our pride and excitement about what it means to be British.”
Creative agency Start JudgeGill helped design the new Virgin Media logo.
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.
Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).